The 3rd China (Wuhan) Whole-House Decoration and Home Furnishing Industry Expo
Whole-House Customization · Green Panels · Doors and Windows · Building Materials, Kitchen and Bathroom Exhibition
SINCERE INVITATION
Date: February 26–28, 2027
Venue: Wuhan International Expo Center (Hanyang District)
Theme: Integrated Industry Chain · Win-Win Cooperation
Preface
The 3rd China (Wuhan) Whole-House Decoration and Home Furnishing Industry Expo will officially kick off in Zone A of Wuhan International Expo Center from February 26 to 28, 2027.
Centered on the theme of "Integrated Industry Chain · Win-Win Cooperation", the expo is rooted in the development trend of new quality productive forces in the whole-house decoration sector, promotes cross-industry collaboration and integration, stimulates local innovation dynamism of Central China’s whole-house decoration industry, and builds a benchmark one-stop platform for full-chain whole-house decoration solutions in the central region. It aims to broaden development paths for home furnishing enterprises in Central China, and empower them to pursue quality improvement, transformation and upgrading.
Organization
Organizers
China Forest Products Industry Association
China Wood Protection Industry Association
Shandong Friend International Exhibition Group
Executive Organizers
Friend Exhibition (Wuhan) Co., Ltd.
Wuhan New Town International Expo Center Operation and Management Co., Ltd.
Co-organizers
Hubei Customized Home Furnishing Association
Hubei Building Energy Conservation Association
Hubei Building Decoration Association
Anhui Wood-based Panel Association
Guangxi Forestry Industry Association
Wuhan Dongxihu District Decoration and Building Materials Association
Wuhan Door and Window Association
Strategic Partner
Hubei Fuhan Wood Industry (Group) Development Co., Ltd.
Strategic Media
Dingfeng Summit / Whole-Home Furnishing Insights
It is an industry gathering integrating full industrial chain resources of home furnishing and building decoration; a thought leadership summit for breakthroughs amid new development trends; and an innovation conference centered on "Integrated Industry Chain · Win-Win Cooperation".
Exhibition Value
01 Design-driven whole-house transformation leading industry upgrading
Against the backdrop of the whole-house decoration trend, the industry is undergoing profound changes. Embracing whole-house solutions and deepening design capabilities have become an inevitable path for home furnishing and decoration enterprises. Wuhan Whole-Home Decoration Expo fully showcases the latest products and development trends of the building industrial chain, facilitates matchmaking between construction and decoration sectors, and empowers industrial upgrading.
02 Gathering of leading brands with prominent platform effect
Top brands including OPPEIN, KUKA, Man Wah, Holike, Goldhome and Sophia have set up production bases or regional headquarters in Hubei. The 2027 Wuhan edition will focus on inviting leading enterprises, and the platform’s strong industry appeal will attract high-quality professional visitors.
03 From single products to full categories, from products to turnkey solutions
This edition features multiple interconnected halls, covering upstream and downstream industrial chains including customization, panels, doors and windows, smart home furnishing, raw and auxiliary materials, and partial renovation and old home renewal, presenting a shift from single-product display to full-brand aggregation, and from individual products to turnkey solutions.
04 Based in Wuhan, radiating across Central China
As the GDP leader in Central China, Wuhan has long been renowned as a pivotal commercial hub where goods flow freely and businesses thrive, earning the reputation that "whoever captures Central China secures the national market".
Wuhan boasts an 8-directional radiating high-speed railway network (known locally as the "Mi-shaped" hub), reaching major cities in the six central provinces within 4 hours; the Yangtze River shipping route connects directly to downstream regions; and Tianhe Airport operates international routes covering the globe. Its logistics costs are 15%–20% lower than coastal areas, making it the ideal springboard for expanding the Central China market.
05 Vast market scale with 700 million consumers
Taking Wuhan as the center, the Central China region covers nearly 300 million people within a 500-kilometer radius, and 80% of China’s GDP within an 800-kilometer radius. The central region has a permanent population of over 350 million, with total retail sales of consumer goods exceeding RMB 10 trillion in 2025. Renovation and renewal of the stock housing market have become the main growth driver.
06 UFI-certified international event with guaranteed quality
Officially certified by the Global Association of the Exhibition Industry (UFI), it is the only whole-house customized home furnishing exhibition in Central China with UFI certification. UFI certification represents that the exhibition’s operation management and organizational services meet international standards, providing exhibitors with a reliable and trustworthy participation platform.
Exhibition Scope
Whole-House Customization and Panel Hall
Whole-wood / panel-wood customization, door-wall-cabinet integration, metal home furnishing, panels, hardware, home furnishing accessories.
Building Materials, Kitchen and Bathroom Hall
Wall, floor and ceiling materials, kitchen appliances and bathroom products, HVAC and lighting, partial and old home renovation, decorative building materials, intelligent equipment.
Home Appliances Hall
Decoration companies, comfort systems, smart home furnishing, kitchen and home appliances, tiles and flooring, other building materials.
Hubei Premium Customized Home Furnishing Hall
High-end whole-house customization, mid-to-high end customization, villa and artistic villa customization, supporting supply chain for premium customization.
Door and Window Hall
System windows and doors, profiles, interior doors, entry doors, industrial doors, sunrooms, shower rooms, supporting materials for doors and windows.
Home Furnishing Hall
Solid wood furniture, upholstered home furnishing, mattresses and upholstery, curtains and fabrics, creative home products, outdoor home furnishing.
Exhibition Area Layout
Hall A1: Hubei Premium Customized Home Furnishing Hall
Hall A2: Whole-House Customization and Panel Hall
Hall A3: Home Appliances Hall
Hall A4: Home Furnishing Hall
Hall A5: Kitchen and Bathroom Hall
Hall A6: Building Materials and Door and Window Hall
Vehicle entrance for booth construction is available on the side.
Booth and Advertising Fees
Raw Space Booth (minimum 36 ㎡)
Standard facilities are not included. Please contact the organizing committee for detailed pricing.
Advertising Spaces
Advertising Type | Specification | Price |
Corridor hanging banners | 3m × 5m | 4,000 RMB per piece |
For more advertising and sponsorship options, please contact the organizing committee directly.
Concurrent Events
Opening Ceremony and Hall Tour of the 3rd China (Wuhan) Whole-House Decoration and Home Furnishing Expo
The 6th China Green Panel Conference and 2027 Panel Overseas Expansion Cooperation Matchmaking Meeting
"Jiangcheng Cup" Global Original Whole-House Living Space Design Competition
Global Surface Design Competition
Central China Home Furnishing New Traffic Ecology Summit
The 3rd China Customized Home Furnishing Jiangcheng Development Forum
Guangxi Green Home Panel Industry Investment Promotion and Supply-Demand Matchmaking Event
"Custom Vision · Discover Hubei" – The 2nd Hubei Home Furnishing Short Video Creative Competition
Hubei Door and Window Brand Co-development Summit Forum
Old House and Aging-Friendly Renovation Exchange Conference and Industrial Forum
Fuhan Wood Industry Group Investment Promotion Conference
Friend "Go Global from Hubei" International Buyer Supply-Demand Matchmaking Meeting
All events are subject to the final on-site arrangement.
Media Promotion Matrix
National and Official Media
CNR, China.com.cn, CCTV Video, China Daily, Global Times, People’s Daily Online, Qianlong Network, CCTV Media, China Business Network, etc.
Industry Media
HC Home Furnishing Network, Global Home Furnishing Network, China Home Design Network, PChouse, Sina Home Furnishing, etc.
New Media and Social Platforms
Zhihu, Xiaohongshu, Sina Weibo, Bilibili, Tencent, NetEase News, iFeng, WeChat Official Accounts, Douyin, Kuaishou, Toutiao, Baijiahao, Yidianhao, etc.
Review of Past Editions and Achievements
The China (Wuhan) Whole-House Decoration and Home Furnishing Industry Expo (Wuhan Whole-Home Decoration Expo for short) was launched in March 2025 and has been successfully held for two editions. The 2nd edition was held at Wuhan International Expo Center from March 20 to 22, 2026.
Co-hosted by the China Wood Protection Industry Association, China Forest Products Industry Association and Shandong Friend International Exhibition Group, and jointly delivered by Friend Exhibition (Wuhan) Co., Ltd. and Wuhan New Town International Expo Center Operation and Management Co., Ltd., the expo focuses on new quality productive forces in the whole-house decoration sector.
The two editions have covered a total exhibition area of nearly 80,000 ㎡, with over 1,100 exhibitors presenting products covering the entire industrial chain including whole-house customization, green panels, doors and windows, kitchen and bathroom, and partial and old home renovation. During the exhibitions, a total of 98,878 professional buyers from more than 20 provinces and cities nationwide (including Hubei, Hunan, Anhui, Henan, Jiangxi, Jiangsu, Shandong, Guangdong, Guangxi, Zhejiang and Hebei) visited for negotiation, with active on-site business matchmaking and record-high exhibitor satisfaction.
Buyer Composition
Whole-house customization factories: 36.7%
Decoration and design companies: 17.58%
Door and window factories: 14.03%
Green panel distributors: 8.33%
Kitchen and bathroom distributors: 5.66%
Green building material distributors: 5.34%
Engineering contractors: 5.43%
Hardware accessories distributors: 4.12%
Raw and auxiliary (decoration) material distributors: 3.21%
Smart home distributors: 3.05%
Lighting distributors: 2.43%
Machinery and equipment distributors: 1.75%
Real estate developers: 1.39%
Overseas buyers: 0.23%
Regional Distribution of Buyers
Central China: 68.32%
East China: 19.25%
North China: 7.21%
South China: 3.26%
Northwest China: 0.69%
Southwest China: 0.69%
Northeast China: 0.35%
Organized Buyer Delegations
100+ cities and counties with full regional coverage
The Wuhan Whole-Home Decoration Expo has built an operation and service network covering over 100 cities and counties across five provinces in Central China. During the exhibition, designers, county-level distributors and leading decoration enterprise representatives from core cities in Hubei, Hunan, Henan, Jiangxi and Anhui will visit in organized groups.
With coordinated linkage between provincial hubs and lower-tier markets, leading brands and county-level channels achieve two-way alignment. Exhibiting brands can connect with channel partners across Central China in one stop, and open up the three-tier province-city-county sales network
Key Covered Markets (selected)
Xiantao: Huangjin Building Materials and Home Furnishing Market, Hengdi Building Materials Market
Chibi: Chibi Building Materials Market
Jiayu County: Hongxing Trade City
Wuxue: Wanjuile Building Materials City
Luotian County: Dabieshan Trade City
Suizhou: Xiangjiang Building Materials and Ceramics Market
Jingzhou: Jingzhou Home and Building Materials Market, Lante Trade City
Jingshan: Yuxiu Building Materials City
Zhongxiang: Zhongxiang Home Plaza
Yidu: Yidu Building Materials Market
Nanzhang County: Jimeijia Home and Building Materials City
Gucheng County: Hengwang Building Materials Market, Guangcai Market
Baokang County: Chuanghe Building Materials Market
Shiyan: Jinshan Building Decoration City
Fang County International Building Materials City
Zhushan County: Lvshisong City Building Materials Plaza
Enshi Prefecture: Wuling International Decoration City
Lu'an (Anhui): Lu'an Guangcai Market
Ruichang (Jiangxi): —
Xinye County (Henan): Shangyi Plaza Home and Building Materials Market
Fangcheng County: Huayu Building Materials Market
Huaibin County: Huaihe Building Materials World
Xuchang: Yaou Building Materials City
Yueyang (Hunan): Yifeng Building Materials Market (Yueyang County)
Miluo City: Miluo International Plaza
For full list of group departure points, please contact the organizing committee.
Contact Us
Official Website: www.friendexpo-wh.com
Wuhan Headquarters – Exhibition Hotline: +86 137 9701 8251
Address: Room 2509-2510, Zhonghai Center, No. 278 Qingnian Road, Jianghan District, Wuhan City, Hubei Province, China
Scan to follow the official mini program, Douyin account and WeChat official account.