Founded in 2003, Shandong Friend International Exhibition Group is an exhibition operator with full industry chain capabilities. Its business scope covers exhibition operation, conference and event organization, conference services, brand planning, new media operation, exhibition construction, digital exhibition solutions and other sectors.

It has set up subsidiaries in Beijing, Jinan, Wuhan, Nanning, Xi'an, Haikou, Linyi and other cities, and established offices in Guangzhou, Yiwu and Heze. The group is steadily expanding to provincial capitals across China and overseas markets.

The group runs a portfolio of branded exhibitions in the customized home furnishing, wood industry, building materials, hardware, and culture, sports and tourism sectors. It is among the first batch of key contact enterprises of the Ministry of Commerce of China, a member of the Global Association of the Exhibition Industry (UFI), Vice President unit of China Convention and Exhibition Economy Research Society, Vice President unit of China Forest Products Industry Association, Vice President unit of China Timber and Wood Products Distribution Association, Vice Chairman unit of China Hardware, Electrical and Chemical Commercial Association, Vice Chairman unit of National Modern Exhibition Industry-Education Integration Community, President unit of Shandong Exhibition Industry Development Association, Executive Vice President unit of Shandong Wood and Wood Products Association, Executive Vice President unit of Shandong Hardware and Electromechanical Chamber of Commerce, a credit-certified enterprise of Credit China, one of the Top 100 Integrity Enterprises in Shandong Province, and a demonstration enterprise of integrity construction in Shandong Province.

To date, the group has organized and delivered over 500 national and provincial exhibitions and events, including:

The Linyi Leg of the Torch Relay of the 29th Olympic Games

Projects of the United Nations Development Programme (UNDP)

Traditional Chinese Medicine China Tour

The Main Venue Event of World Earth Day

All-Star New Year's Eve Football Music Gala

National On-site Exchange Event on National Fitness Facility Construction

Shandong High-quality Development Conference on Cultural and Tourism Industry

Observation Meeting on Shandong's New and Old Kinetic Energy Conversion Projects

International Seminar on Industrial Development for Jointly Building the Belt and Road

Top 100 Shandong Private Enterprises Boosting Linyi High-quality Development and the 2nd Linyi Merchants Conference

Linyi Commodity City International Purchasers Conference

China Forest Products Trade Fair

Shandong Sporting Goods Expo

RCEP Regional (Shandong) Import Commodities Expo

Currently, the group operates the Guangxi International Forest Products and Wood Products Exhibition in Nanning, Guangxi; the China (Wuhan) Whole-house Customized Home and Building Decoration Materials Expo in Wuhan, Hubei; and multiple professional exhibitions in Shandong including the National Autumn Hardware Trade Fair, China Forest Products Trade Fair, Shandong Sporting Goods Expo, and China (Linyi) Whole-house Customization and Supply Chain Exhibition. Among them, the China (Linyi) Whole-house Customization and Supply Chain Exhibition, National Autumn Hardware Trade Fair and Shandong Sporting Goods Expo have successively obtained UFI certification.